Innovative Methods to Break Through Consumer Routine
Authored by: Doug Gross—Partner, CPA, CGMA & Kim Wegner — Partner, CPA, CVA, CGMA | Date Published: July 14, 2025
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Remember when you could predict your lunch rush down to the minute? When your regular customers had their usual table, ordered the same meal, and paid with cash? Those days feel like a lifetime ago, don’t they?
Now, your guests are juggling work-from-home schedules, managing tighter budgets, and expecting personalized experiences that match their lifestyles. They are using their phones to order before leaving the house, choosing restaurants based on Instagram posts, and making dining decisions influenced by factors that did not exist just a few years ago.
But here is what the latest data reveals: while the game has changed, the opportunities have not disappeared, they have multiplied. The restaurant outlook for 2025 shows both challenges and tremendous growth potential for those who understand what drives today’s diners. Your guests’ behaviors have shifted dramatically; the latest data tells a compelling story. While some worry about declining foot traffic, the reality is more nuanced. Restaurant Dive reports that 36% of guests order more often than before, and 41% order about the same. In comparison, 32% said they have tried more new restaurants than usual in the past 12 months, signaling that the appetite for restaurant experiences remains strong among many demographics.
At MBE, we help restaurant owners and franchisees navigate these shifting consumer patterns with data-driven insights and strategic planning. Our restaurant industry expertise allows us to translate these trends into actionable business strategies that drive profitability.
Let us dive into the key consumer trends that will define success in the months ahead, backed by the latest research and practical insights you can implement immediately.
The Off-Premises Revolution Continues to Gain Momentum
The transformation of how customers access your food has moved far beyond a temporary pandemic response. Oysterlink reports that around 65% of consumers prefer ordering food through drive-thru or pickup options over in-person dining, with convenience becoming a top priority. This shift represents something deeper—it’s about how dining fits into the rhythm of modern life.
Key Off-Premises Insights:
- Digital adoption: 51% of diners turn to restaurant apps to browse menus and place orders.
- Sustained demand: 40% of guests have ordered from a restaurant in the past month.
- Value-driven decisions: Many consumers prioritize affordability and value, opting for budget-friendly menu options and seeking deals like happy hour specials.
- Ordering frequency: 36% of customers are ordering more often than before, with 41% maintaining their usual ordering patterns.
The opportunity here extends beyond traditional menu offerings. Forward-thinking operators are expanding their off-premises strategy to include niche dining options that cater to specific dietary preferences and local tastes. Whether plant-based alternatives, globally-inspired fusion dishes, or health-conscious options, diversifying your off-premises menu can capture new customer segments.
Technology and Personalization
Your customers expect more than just good food—they want experiences tailored to their preferences. Integrating AI and data analytics is no longer reserved for large chains; it is becoming accessible to restaurants of all sizes.
Technology Trends Driving Growth:
- AI acceptance: 52% of consumers are comfortable with restaurants or third-party apps using AI to provide personalized recommendations, like suggested meals or new places to order from.
- Millennial leadership: Millennials are the most likely to be cool with this — with 60% saying they’re open to it.
- Operational impact: AI solutions are transforming the industry from scheduling and labor optimization to sales forecasting, table management, and food waste reduction.
The message is clear: diners crave meaningful, personalized experiences and are willing to pay for them. This presents a significant opportunity for restaurant-ready operators who can implement customer data platforms and mobile apps that remember preferences and suggest relevant menu items.
Consider how personalization can work for your concept. Perhaps it is remembering a regular customer’s usual order, suggesting wine pairings based on their previous selections, or sending targeted promotions for their favorite cuisine style during slower periods.
Consumer Spending Patterns
Understanding how your customers make spending decisions has never been more critical. Recent data by McKinsey and Deloitte highlights how consumer spending intentions have shifted in 2025, with households focusing more on value-based purchases and experiences. The economic environment has created more discerning diners who are selective about where they invest their dining dollars.
Spending Behavior Insights:
- Decreased spending: 40% of guests now spend less when they dine out, citing price and portion size as key pain points.
- Grocery competition: Meal purchases at grocery stores are up 24%, presenting a new and significant competitor to restaurant dining.
- Discretionary impact: Discretionary guest spending has decreased by 6%.
- Value focus: Food away from home continues to represent the highest percentage of discretionary spending for most consumers.
This data reveals essential opportunities for food service trends. Lunch represents a significant growth opportunity, especially as hybrid work continues to reshape dining patterns. Additionally, the focus on taste, affordability, and nutrition suggests that value-engineering your menu does not mean compromising on quality—it means being smart about ingredient costs while maintaining the flavors that keep customers coming back.
How MBE Helps: Our menu engineering and cost analysis services help restaurant owners optimize their offerings for both profitability and customer appeal.
The Return to Dine-In Experiences
While off-premises dining continues to grow, there is a notable shift toward in-restaurant experiences among specific consumer segments. Fifty-five percent of customers prefer dining at restaurants over ordering takeout or delivery, versus 43% in 2023. This trend creates opportunities for operators who can create compelling reasons for customers to visit in person.
Creating Compelling Dine-In Experiences:
- Focus on ambiance and atmosphere that cannot be replicated at home.
- Develop menu items that showcase your kitchen’s capabilities.
- Create community-focused events that bring people together.
- Train staff to provide exceptional service that adds value to the experience.
For more strategies on sustainable growth and maintaining quality as your restaurant expands, read our full article here: Weathering the Growing Pains of Restaurant Expansion.
The key is understanding that your dine-in experience needs to offer something unique. Whether it is the sizzle of tableside preparation, the expertise of a knowledgeable server, or the energy of a well-designed dining room, in-person experience must justify the extra time and cost investment your customers make.
Building Your Action Plan
These consumer trends point to clear opportunities for growth-minded operators. Success in 2025 will come from balancing multiple service channels while maintaining the quality and personality that defines your brand.
Immediate Steps You Can Take:
- Audit your off-premises offerings: Are you capturing the full potential of takeout and delivery?
- Evaluate your technology stack: Can you better track customer preferences and spending patterns?
- Review your value propositions: Do your prices align with the quality and experience you provide?
- Assess your lunch strategy: Are you maximizing this high-frequency daypart?
How MBE Supports Your Action Plan: Our comprehensive restaurant consulting services provide the financial foundation you need to implement these strategies successfully. We offer:
- Financial Planning & Analysis: Detailed budgeting and forecasting to support your growth initiatives
- Operational Cost Analysis: Identifying areas for efficiency improvements and cost savings
- Performance Benchmarking: Comparing your performance against industry standards and best practices
- Strategic Planning: Long-term business planning that aligns with consumer trends and market opportunities
- Franchise Support: Specialized services for franchisees, including unit economics analysis and multi-location performance optimization
Moving Forward Together
The consumer trends shaping our industry reflect broader changes in how people live, work, and connect with their communities. As restaurant leaders, we have the opportunity to meet these evolving needs while building stronger, more profitable businesses.
Your success depends on following trends and understanding which ones align with your brand values and customer base. The data shows that consumers still value high-quality restaurant experiences; they are defining those experiences differently than they did five years ago.
By staying connected to these shifts and implementing changes thoughtfully, you will position your restaurant for sustained growth in an industry that continues to demonstrate its resilience and importance in our communities. The food service trends we are seeing today create new pathways to success for operators ready to embrace change while staying true to what makes their restaurants special.