MSBB Grants Program
Evolving Support for Wisconsin Businesses
Authored by: Brett Leibfried — Partner, CPA | Updated On: November 17, 2025
We’ve always had this innate preference for grand things. We think “fast” is better than “slow”, and “big” is better than “small.” Although big corporations are usually in the spotlight, small businesses, comprising 99.9% of all U.S. businesses, are the true drivers of the American economy.
From 1995 to 2020, small businesses created 12.7 million net new jobs, which is around 61% more than those created by large businesses. Small businesses, with their sheer number, can fill a once desolate area and stimulate its economy.
The dream of making it big by starting small was never far-fetched with the right amount of hard work and capital. However, because of the pandemic, small businesses were forced to temporarily suspend their operations, and eventually, some, unable to withstand the crisis, had to permanently shut down.
Now, the once attainable dream has become bleak. But the good news is, no one is ever alone in this journey. As you’re in a better position to help your community, someone is also looking out for you and your business.
Main Street Bounceback Technical Assistance
Although grant funding has ended for the Main Street Bounceback (MSBB) Grants Programs, Wisconsin remains committed to its small business community through the ongoing Main Street Bounceback Technical Assistance program.
This program delivers vital, non-monetary assistance to ensure small businesses have the resources they need to succeed and grow.
What the Technical Assistance Program Offers:
The Main Street Bounceback Technical Assistance program offers free consulting, training, and resources to help small businesses overcome challenges and thrive.
- Free Consulting: Access to experts who can provide one-on-one guidance on various business aspects.
- Training: Workshops and educational resources focused on areas like marketing, financial planning, operations, and more.
- Business Resources: Tools and support materials designed to help businesses develop, expand, and stabilize their operations.
Who is Eligible for Technical Assistance?
This support is available to Wisconsin small business owners, employees, or staff members who meet each of the following criteria:
- Based in Wisconsin
- Currently operating and open for business (does not include pre-venture)
- Fewer than 500 employees
How to Access MSBB Technical Assistance
The Main Street Bounceback Technical Assistance program serves as a key resource for Wisconsin entrepreneurs aiming to enhance their operations, even without immediate grant funding.
Learn more about the free consulting, training, and educational resources available to your business.
Conclusion
Owning a small business brings both challenges and great rewards, and in Wisconsin, support for entrepreneurs continues to grow. The Main Street Bounceback Grant Program, which revitalized countless downtowns, has concluded, but the commitment to local business remains strong through the ongoing Main Street Bounceback Technical Assistance program.
Even the most resilient businesses benefit from outside guidance and strategic planning. Take advantage of every available resource to strengthen your foundation and prepare for your next big move. For personalized financial, operational, and strategic support that can help unlock your business’s potential, connect with MBE CPAs today.